Joseph-Albert Kuuire

User Experience Designer And Researcher

joseph.kuuire@gmail.com

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Tech Labari

Editor In Chief

March 2017 - Present

Created and published online content (blog posts, articles, social media posts) catering to the Ghanaian and African technology ecosystem

Managed company's social media accounts and created/scheduled posts

Achieved 45% YoY growth in unique visitors from 2017 to 2020

Established content partnerships with notable brands such as Standard Chartered, Tech In Ghana Conference, and Social Media Week

Launched a podcast series highlighting the backstories of African entrepreneurs and creatives

Jetstream Africa

User Experience Designer

June 2021 - November 2022

Lead visual and user interface design at Jetstream Africa, working on internal products focused on shipping and logistics


Collaborated with cross-functional teams, including developers, product managers, and stakeholders, to ensure the successful launch of the Jetstream 2.0 dashboard


Redesigned the Jetstream Africa landing page with internal design team to focus on Jetstream’s core products and offerings for its stakeholders and increased conversions for prospective clientele


Lead design team on wireframing and design of JetVision project to enable stakeholders to access and book shipments online

Walulel

User Experience Designer and Researcher

November 2020 - May 2021

Lead visual and user interface design for Walulel products as well as leading user research to provide user insights for product enhancements


Redesigned Walulel’s landing page to enhance visual style and better user experience in navigating the company website


Created design system for the Walulel product ecosystem for better designer and developer collaboration and product design consistency

walulel logo

Flutterwave Inc

User Experience Designer and Business Development Manager

September 2017 - September 2020

Lead user research for internal products todevelop better user experience for end users


Collaborated with design team for redesign and launch of second version of flagship product


Designed landing page for Flutterwave and Shopify integration to guide users on how to integrate Shopify with Flutterwave’s flagship product


Prospected merchants and clients and drove up sign-ups for Flutterwave services


Established strong partnerships with banking institutions and local mobile money partners


Coordinated direct integration projects for MTN and AirtelTigo mobile money and led efforts to acquire local Payment System Provider license for Flutterwave in Ghana

Userhub Africa

Technical Lead

May 2017 - Present

Currently the lead for Userhub Africa, a usability and market research company focused of market research and user research, UI/UX design and digital marketing


Lead user research project for Bambwa, a Swedish streaming platform, to help determine product fit in Ghana. Research activities included survey design and focus groups moderations. 


Conducted a heuristic evaluation for a crowdfunding platform to help with usability issues.


Conducted usability testing for mobile and app products for the Klarity organization which helped with product improvement and usability enhancements on their online platforms.

Education

Ghana Institute of Management and Public Administration (GIMPA)

MSc Management Information Systems

September 2015 - December 2017

Bauer Business School - University Of Houston (Houston, Texas)

Bachelor of Business Administration In Management Information Systems

August 2006 - December 2011

Skills

Design

Figma
Sketch
Adobe XD
Webflow
Notion
Airtable

Areas of expertise

Interface design
Design systems
High fidelity visual design
Low fidelity concepting and design
Focus group moderation
Usability testing

Certifications

Google UX Design Certificate

Completed seven courses developed by Google that Google included hands-on, practice-based assessments

Content Marketing

Completed seven courses developed by Google that Google included hands-on, practice-based assessments

Inbound Marketing

Completed seven courses developed by Google that Google included hands-on, practice-based assessments

Digital Ad Degree - Digital Marketing

Completed seven courses developed by Google that Google included hands-on, practice-based assessments

Salesforce Certified Associate

Completed Salesforce Certification Exam for Salesforce Associate program