Editor In Chief
March 2017 - Present
Founder and editor in chief. Responsible for publication of online content dedicated to the Ghanaian and African technology ecosystem
Host of two podcast shows: "What's Your Story" and "Labari Media Podcast"
Senior User Experience Designer
June 2021 - November 2022
Lead three high-performing teams at Jetstream Africa to develop and launch the "JetVision" AI project, focusing on core products and value propositions, strategic planning, developing business frameworks, wireframing, design and launch strategies
The project resulted in a 40% increase in new sign-ups, a 30% increase in conversions for prospective clientele, and a 30% reduction in manual logistics processes by enabling stakeholders to access and book shipments online.
Collaborated with cross-functional teams, including engineers, product managers, marketing managers and other stakeholders, to ensure the successful launch of the Jetstream 2.0 dashboard which helped with 35% retention of new user sign ups
User Experience Designer and Researcher
November 2020 - May 2021
Led the User research and design department to gather valuable insights into user behavior and preferences which led to increase of new user signs up by 25%
Drove product enhancements that aligned with user needs, ensuring a consistent and user-friendly experience across the product portfolio which helped user retention by 40%
Increased website visitors by 40% increased user engagement, and a stronger brand identity
User Experience Designer and Business Development Manager
September 2017 - September 2020
Played a pivotal role in securing a local Payment System Provider license for Flutterwave in Ghana, enabling the company to operate legally and expand its services in the region, increasing revenue by 15% between 2019 and 2020.
Orchestrated and managed direct integration projects for MTN and AirtelTigo mobile money, streamlining payment processes and enhancing customer convenience which helped boost payments by 70%
Spearheaded successful merchant and client acquisition initiatives that resulted in a 15% increase in sign-ups for Flutterwave services in Ghana, significantly expanding the company's customer base
Cultivated strategic partnerships with banking institutions and local mobile money providers, facilitating seamless payment integrations and driving business growth in the Ghanaian market.
CEO
Jan 2023 - Present
Consulting on user and market research and providing expertise in product design to provide product market fit and ensure growth for companies and brands.
Consulted and conducted thorough heuristic evaluation, usability testing for 6 tech companies in Sweden, Ghana, South Africa and United States, gathering insights on product fit, marketing, financial, business and operational strategies on Clients’ product offerings; increasing user retention by 40% within 4 months and increasing sign up of new users by from 20% to 25%
Led educational workshops and training sessions for tech companies, focusing on user-centered design principles and user research techniques
Ghana Institute of Management and Public Administration (GIMPA)
MSc Management Information Systems
September 2015 - December 2017
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Bauer Business School - University Of Houston (Houston, Texas)
Bachelor of Business Administration In Management Information Systems
August 2006 - December 2011
Figma
Sketch
Adobe XD
Webflow
Notion
Airtable
Interface design
Design systems
High fidelity visual design
Low fidelity concepting and design
Focus group moderation
Usability testing
Google UX Design Certificate
Completed seven courses developed by Google that Google included hands-on, practice-based assessments
Content Marketing
Completed seven courses developed by Google that Google included hands-on, practice-based assessments
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Inbound Marketing
Completed seven courses developed by Google that Google included hands-on, practice-based assessments
Digital Ad Degree - Digital Marketing
Completed seven courses developed by Google that Google included hands-on, practice-based assessments
Salesforce Certified Associate
Completed Salesforce Certification Exam for Salesforce Associate program
